Zhanpo (“Popo”) Lu wanted to bring more food variety to Waterville, and in May 2025, she did just that by opening the region’s first dedicated food truck park. The Waterville Food Truck Park features six rotating food trucks and operates seven days a week. It’s home to more than 20 vendors offering everything from Thai… Read more »
Posts Tagged: social media
How to Reach Your Customers
Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor “If you market to everyone, you’ll market to no one” – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »
Janie Bell Mosaics – York
Jeanette Bell, of Janie Bell Mosaics, is a retired teacher and a self-taught art and crafts enthusiast. Her passion for mosaic craft started when she was living in Santa Fe, New Mexico. She loved the colors of the high desert and the access to beautiful tiles from Mexico. In 2018, Jeanette relocated to New England… Read more »
Developing Your Brand Identity
Did you know that establishing your brand identity is crucial to your marketing strategy and helps you better articulate your brand image? After all, the brand’s personality and originality are what people remember about your company and how your customers recognize and experience your business.