Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor “If you market to everyone, you’ll market to no one” – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »
Jeanette Bell, of Janie Bell Mosaics, is a retired teacher and a self-taught art and crafts enthusiast. Her passion for mosaic craft started when she was living in Santa Fe, New Mexico. She loved the colors of the high desert and the access to beautiful tiles from Mexico. In 2018, Jeanette relocated to New England… Read more »
Did you know that establishing your brand identity is crucial to your marketing strategy and helps you better articulate your brand image? After all, the brand’s personality and originality are what people remember about your company and how your customers recognize and experience your business.
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