Posts Tagged: marketing plan

Mourning Ventures – Dover-Foxcroft

Lisa Joy White, LMSW, MThanatology, CT founded Mourning Ventures of Maine in Dover-Foxcroft to offer personalized, evidence-based grief care and advance life planning support to individuals and communities as well as workplace consultations rooted in grief-informed practices. With fifteen years’ experience, Lisa holds a master’s degree and certification in thanatology. She is also a licensed… Read more »

Boldly Lacquer – Machias

Ellie Hammond launched Boldly Lacquer in Machias after developing a nail allergy during the pandemic and struggling to find polish that met her standards. That experience sparked her passion for creating “10-free” nail lacquers, formulated without many of the harsh chemicals found in conventional products.

How to Reach Your Customers

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Smile4ME Dental Hygiene – Richmond

a smiling white women in colorful scrubs sits in a pink room with a teal dentist chair

Jessica Alexander is another inspiring small business owner who proved that with hard work and dedication, anything is possible. Before starting her independent practice Smile4ME Dental Hygiene, Jess was a passionate dental hygienist with 16 years of experience in the industry. However, in 2021 she was looking for a change and felt ready to bring… Read more »