Posts Tagged: Brand Strategy

Winnie’s Beauty Salon – South Portland

When Winnie Ogweta opened Winnie’s Beauty Salon in South Portland, she set out to do more than style hair. As the first Black-owned salon in South Portland, and one of just a handful across Maine, her business represents an important milestone and a new opportunity. As a licensed hairstylist, Winnie wanted to create a space… Read more »

Choosing the Right Business Name

Business Name

Part 7 of the “Things we wish we knew” blog series By: Tina Oddleifson, Business Advisor Your business name can be a cornerstone of a successful and memorable brand, or it can lead to unforeseen complications. For some clients, choosing the wrong name has resulted in administrative hassles, marketing missteps, and even cease-and-desist orders. To… Read more »