Posts Tagged: Brand Strategy

Timber Candle Bar & Boutique – Caribou

Located on Route 1 in Caribou, Timber Candle Bar & Boutique is redefining retail in Northern Maine by blending handcrafted home fragrance products with immersive, experience-based retail.

Boldly Lacquer – Machias

Ellie Hammond launched Boldly Lacquer in Machias after developing a nail allergy during the pandemic and struggling to find polish that met her standards. That experience sparked her passion for creating “10-free” nail lacquers, formulated without many of the harsh chemicals found in conventional products.

Tailz ‘er Waggin’ Barkery – Albion

Mary and Allen Blank launched Tailz ‘er Waggin’ Barkery to blend their passion for pets with their dream of a meaningful retirement. After years of corporate work at Deere & Company, the couple had already run a pet shop in the Midwest before taking a six-year journey across the U.S. in a motorhome with their… Read more »

Winnie’s Beauty Salon – South Portland

When Winnie Ogweta opened Winnie’s Beauty Salon in South Portland, she set out to do more than style hair. As the first Black-owned salon in South Portland, and one of just a handful across Maine, her business represents an important milestone and a new opportunity. As a licensed hairstylist, Winnie wanted to create a space… Read more »

Choosing the Right Business Name

Business Name

Part 7 of the “Things we wish we knew” blog series By: Tina Oddleifson, Business Advisor Your business name can be a cornerstone of a successful and memorable brand, or it can lead to unforeseen complications. For some clients, choosing the wrong name has resulted in administrative hassles, marketing missteps, and even cease-and-desist orders. To… Read more »