
By: Maine SBDC Business Advisor Alison Lane
As we close the year with the same uncertainty that plagued our Spring, Summer, and Fall, small business owners hope to capitalize on the season that is “merry and bright”. However, changes to consumer behavior, recovering markets, and the scars from many rough months make the success of Black Friday, Christmas, and the other major spending holidays unknown. How can businesses make the best of the 2020 holiday season with their marketing efforts?Read More