By Alison Lane, Maine SBDC Center Director and Business Advisor We all know that marketing is essential in small business, but many owners still find it overwhelming. According to Constant Contact’s 2025 State of SMB Marketing Report, small businesses are investing more time and money in marketing and trying out new tools. Yet confidence has… Read more »
Posts Tagged: digital marketing
How Small Businesses Can Strategize During an Economic Downturn
The 2008 financial crisis and the 2020 pandemic recession left lasting marks on the Maine small business community. Yet, in each case, some Maine businesses found ways to not only weather the storm but adapt and grow in new directions.
Stand Out This Holiday Season: A Small Business Guide to Success
As the holiday season approaches, consumer spending is expected to rise. Even more promising, nearly 50% of shoppers prefer to visit physical stores to “assess products first-hand,” according to a recent Accenture Holiday Shopping survey. In this guide, we share three strategies to help your small business make the most of this shopping season. Tip… Read more »
Arranged by Amy – Greater Portland
Amy Smith, an occupational therapist (OT) for nearly 30 years, saw a recurring need among her older adult clients. She noticed many with cognitive and physical challenges struggled to stay organized, impacting their independence and daily functioning. Realizing she was in a unique position to help, Amy decided to start her own professional organizing business… Read more »
Sixberry Solutions – Skowhegan
Making the transition to digital marketing has not been easy, especially for rural Maine. With a lack of internet infrastructure and old-school mentalities, small businesses need to be inventive with their marketing strategies. Noah and Ashley Sixberry know this all too well, both having grown up in Maine. So they started Sixberry Solutions in 2020… Read more »