Marketing Strategies that Help Build Your Business
Cost: Free with registration
Location: Jay-Niles Memorial Library, 983 Main St., N. Jay, ME
SEATING IS EXTREMELY LIMITED. PARTICIPANTS MUST REGISTER. Register for the Series Here.
Series Summary: In this three-part series, business owners will develop a better understanding of the marketing strategy for their business. The seminars will help them create their marketing message, understand their customers and influencers, and develop inexpensive marketing strategies that work for their business, including digital and social media marketing. Each session offers tons of info and networking time among fellow business owners. The sessions are lead by Dick Dyer, APR who has worked to market businesses nationally for more than 35 years.
Session I – May 15 from 5:30-7:30 pm – Understanding Your Business’s Message & Goals
In this session, we’ll spend time understanding your business, why anyone should care about it, and what you are trying to accomplish through your product or service. We’ll work to understand and define your marketing goals.
Session II – May 22 from 5:30-7:30 pm – Understanding Your Customers and Brand Influencers
The second session builds on the first session to dig into understanding your audience and those who influence your business. We’ll cover how to research your market, and refine your marketing messages and strategies for those audiences.
Session III – June 5 from 5:30-7:30 pm – Understanding Marketing Strategies & Digital Marketing Tools
The last seminar discusses strategies and tools available to get your marketing message out to your customers. We’ll discuss your branding including your logo, website, audio, video and print materials. We’ll also spend time discussing the uses of digital marketing tools including social media.