Part 4 of the “Things we wish we knew” Blog series
By: Tina Oddleifson, Business Advisor
“If you market to everyone, you’ll market to no one” – Famous Marketing Guru
As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media and a website but with very few details. Not having a detailed marketing plan is a costly mistake — because marketing is the engine that drives your sales. That’s why it’s in the top five of our “Things We Wished We Knew” blog series.Read More