After working in telehealth and seeing firsthand how deeply COVID affected people’s mental well-being, Annette Williams knew she wanted to do more. When a friend offered her space to expand her practice, she launched Simply Breathe Therapy, a Lewiston-based counseling and consulting agency focused on helping individuals across Maine work through both current and historical life challenges.
With a clear passion for health and healing, Annette was ready to grow, but navigating the financial side of business ownership felt daunting. She was referred to the Androscoggin Valley Council Of Governments (AVCOG) to explore funding and soon connected with Business Advisor Jon Janson.
Together, they revisited her original business plan and began shaping it into a tool for growth. Through that process, Annette was able to refine her vision and map out her next steps with greater clarity. “I had previously created a business plan, but once I had the input of the SBDC team, it was transformed into a beautiful, detailed piece of my business,” Annette reflected.
The updated plan helped her successfully secure a $15,000 microloan from AVCOG, which she used to invest in key infrastructure for supporting clients and preparing for the next stage of business.
Annette went on to share, “The support of the SBDC team has been profound for me. Trust was built right away as there were so many steps to getting my new business aligned to receive financial support. Someone was always connected to me along the way and I could always reach out. I felt heard while progressing through the paperwork.”
In addition to guidance from the SBDC, Annette worked with Norway Savings Bank and Bangor Savings Bank, both of which played a vital role in helping her establish a strong financial foundation.
Today, Simply Breathe Therapy is thriving. Revenue is outpacing projections, and Annette is preparing to bring on one to two additional therapists to meet rising demand. She continues to work with Jon on operational planning, including drafting a policy manual and preparing to expand services.
Reflecting on her journey, Annette values the flexibility and purpose that business ownership brings. “I appreciate being in control of my work life balance. Staying healthy is a priority for me!”
Now six years into living in Maine, she enjoys spending time on local trails, kayaking, and sea glass hunting with her husband and their dog, Murdock. She has also supported her community through difficult times, continuing her commitment to providing health and healing “one breath at a time” in the state she now calls home.