Winter in Maine is Changing. Here’s How Businesses Can Adapt.
Maine’s winters have always been a magnet for visitors. From skiing and snowmobiling to ice fishing and holiday festivals, the season fuels billions in economic activity. But as anyone who lives here knows, winter is changing, and with it, the way we approach tourism.
At our recent Winter Tourism webinar, Maine SBDC Business Advisor Dion Olmstead explored the challenges and the bright spots shaping Maine’s coldest season.
The Good News
Winter tourism is on the rise. Just last season:
-
- Nearly 4.4 million visitors came to Maine, a 9.3% increase from the year before
- They spent more than $2 billion across the state
The Challenge
Maine’s winters are getting shorter and less predictable. Activities like snowmobiling and Nordic skiing are struggling, with ripple effects for local restaurants, lodging, and retail.
The Opportunity
Entrepreneurs are finding creative ways to adapt and shift marketing messages to highlight Maine’s year-round appeal. Want to dive deeper and get practical strategies for your business? Watch the full webinar replay on our YouTube channel.
Webinar link: https://youtu.be/eFY1Hi5tYA0
Request advising: mainesbdc.org/advising