Posts Tagged: marketing

Sip House – Freeport

Delicious treats and beverages on a mosaic tabletop at Sip House in Freeport

In the spring of 2023, Tammy Nonni took the bold step of becoming a business owner by acquiring a cafe in downtown Freeport. Over the next few months, she undertook numerous renovations and changes, culminating in the re-launch of the establishment as Sip House. Tammy envisioned the cafe and smoothie shop as a welcoming and… Read more »

How to Reach Your Customers

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Ease Massage & Manual Therapy – Saco

Stefani Sellers, owner of Ease Massage & Manual Therapy, giving a massage to person laying down on a table, looking relaxed

Stefani Sellers has always been passionate about healing and helping others. This is why she launched her business, Ease Massage & Manual Therapy, in 2022. Ease is Maine’s only nationally board-certified medical massage therapy practice certified in manual lymphatic drainage. She provides her clients with effective healing solutions tailored to their individual needs including massage… Read more »

Essential Steps Before You Start a Business

Lightbulb and crumbled paper to represent starting a business

Part 1 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor When we asked Maine SBDC Business Advisors about the biggest mistakes they see new business owners make (including themselves) many of the responses boiled down to the same essential thing: Moving forward before you are ready. We’ve all been… Read more »

Cadillac Mtn. Summit Shuttle – Bar Harbor

Ellen Finn of Cadillac Mtn. Summit Shuttle and Maine SBDC at CEI Business Advisor Ann McAlhany in front of the shuttle van

The best business ideas solve a problem for their customers and Ellen Finn of Cadillac Mtn. Summit Shuttle definitely does that! She has lived and worked as a local tour guide on Mount Desert Island for many years, just outside Acadia National Park. A few years ago, the National Park System instituted a reservation system… Read more »

Wears & Wares – Farmington

Lisa Park Laflin grew up in the Farmington area, left for a number of years but returned to raise a family and enjoy the mountains of western Maine. After a long career in non-profit management, she was looking for a way to combine her love for community, art and upcycling. Ultimately, this led her to… Read more »

Michael James Murray Photography – Lisbon

Maine coast photo sphere of island, photo by Michael James Murray Photography

Michael James Murray has a long history of photography in his family. He grew up in Rochester, NY, where his dad worked for Eastman Kodak as a Chemist developing the emulsions for consumer photographic film. Later, Michael moved to New York City to work at B&H Photo Video Audio, where he met his wife, a… Read more »

Linx Construction & Contracting – Auburn

James Watson and Christina Ramsdell look proud in front of a new truck

All successful businesses need to solve a problem, and while these may vary in size and seriousness, your target market is seeking solutions and you want to be the one to provide them! Like James Watson, of Linx Construction & Contracting, who knows personally the dangers involved with lead poisoning and how it can affect… Read more »

Fantastic Beasts – Sebago

Dr. Sarah Spindell of Fantastic Beasts Veterinary Care holding a black and white cat.

As many small business owners know, being “customer-focused” is key to business success.  This means always thinking about ways to improve your customer’s experience and solve their problems. But when your customers are beloved dogs, cats, guinea pigs, rabbits, goats, and “other small furries” you want them to have the best experience possible.  That’s why… Read more »