Posts Tagged: marketing

Fore & Wharf – Portland

Dylan John and his fiancé Ellen turned their passion for style and community into Fore & Wharf, a boutique located in the heart of Portland. Specializing in thoughtfully curated men’s and women’s clothing, the shop embodies the charm and lifestyle of New England. Dylan’s vision was to create a store that celebrates coastal living while… Read more »

Arranged by Amy – Greater Portland

Amy Smith, an occupational therapist (OT) for nearly 30 years, saw a recurring need among her older adult clients. She noticed many with cognitive and physical challenges struggled to stay organized, impacting their independence and daily functioning. Realizing she was in a unique position to help, Amy decided to start her own professional organizing business… Read more »

Ground Well Counseling – Bowdoinham

Ailish Kress has always had a passion for helping others. With a degree in Clinical Mental Health Counseling and a Graduate Certificate in Adventure-based Counseling, she’s turning her passion into a career. Ailish set out to launch Ground Well Counseling, offering experiential counseling that integrates nature and therapy through garden-based techniques. Her innovative approach helps… Read more »

Choosing the Right Business Name

Business Name

Part 7 of the “Things we wish we knew” blog series By: Tina Oddleifson, Business Advisor Your business name can be a cornerstone of a successful and memorable brand, or it can lead to unforeseen complications. For some clients, choosing the wrong name has resulted in administrative hassles, marketing missteps, and even cease-and-desist orders. To… Read more »

MainelyNP Primary Care – South Portland

Amy Brown, a dedicated nurse practitioner from South Portland, Maine, has always been passionate about healthcare. With over 20 years of experience in the field, she dreamed of providing more personalized and comprehensive care to her patients. This dream led her to establish MainelyNP Primary Care, a direct primary care practice offering a subscription-based model… Read more »

Dreamer Food – Bangor

Business Owner Anik Derphilibossian sitting in front of her food truck Dreamer Food

Anik Derphilibossian is a Registered Nurse (RN), Armenian-born & raised in Lebanon, who immigrated to the United States from Lebanon in 2021. She found herself missing the flavors and food of her homeland. With a love for cooking and encouragement from her fellow nurse and best friend Kara, Anik started sharing her culinary creations –  first… Read more »

Eido Bar Company – Winslow

Eido Bar Company's bar trailer with Business Owner Rochelle Albert inside

Rochelle Albert has spent years honing her craft in bartending and catering, learning the ins and outs of creating memorable experiences and delicious cocktails. In 2023, her priorities shifted significantly when she gave birth to her son. As a single mother, she wanted to find a way to be with her son full-time and provide… Read more »

Sip House – Freeport

Delicious treats and beverages on a mosaic tabletop at Sip House in Freeport

In the spring of 2023, Tammy Nonni took the bold step of becoming a business owner by acquiring a cafe in downtown Freeport. Over the next few months, she undertook numerous renovations and changes, culminating in the re-launch of the establishment as Sip House. Tammy envisioned the cafe and smoothie shop as a welcoming and… Read more »

How to Reach Your Customers

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Ease Massage & Manual Therapy – Saco

Stefani Sellers, owner of Ease Massage & Manual Therapy, giving a massage to person laying down on a table, looking relaxed

Stefani Sellers has always been passionate about healing and helping others. This is why she launched her business, Ease Massage & Manual Therapy, in 2022. Ease is Maine’s only nationally board-certified medical massage therapy practice certified in manual lymphatic drainage. She provides her clients with effective healing solutions tailored to their individual needs including massage… Read more »