Posts Tagged: risk

How to Reach Your Customers

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Create realistic financial projections

Part of a financial spreadsheet with pen and calculator

Part 3 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   We get it, you’re an artist, a baker, or love working on cars.  You’ve decided to start a business doing what you love, and you plan to let someone else worry about the financial details later.   But when… Read more »