Posts Tagged: partnership

How to Reach Your Customers

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Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Preventing Partnership Pitfalls: Part 3

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Preventing Partnership Pitfalls: Best Practices So… you and your best friend, brother, or spouse want to go into business together? Of course, you agree on everything right now, but what happens when you don’t? In many cases being realistic and pragmatic can be the kindest, mostly loving thing you can do for your partner and… Read more »

Campfire Booking – Windham

Circle logo on white background with a cabin on a lake at sunset, includes a campfire and pine trees, Campfire Booking for Maine's vacation Rentals text wraps around the illustration.

 While the Covid-19 pandemic caused a large-scale economic disruption for most small businesses, it also fueled a historic surge in entrepreneurship. According to the US Census Bureau, new business starts in 2021 were the highest on record, surpassing the previous record set in 2020.  For good friends Mandy Caruso and Ashley Hanson, the pandemic provided… Read more »