Posts Tagged: experience

How to Reach Your Customers

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Create realistic financial projections

Part of a financial spreadsheet with pen and calculator

Part 3 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   We get it, you’re an artist, a baker, or love working on cars.  You’ve decided to start a business doing what you love, and you plan to let someone else worry about the financial details later.   But when… Read more »

Essential Steps Before You Start a Business

Lightbulb and crumbled paper to represent starting a business

Part 1 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor When we asked Maine SBDC Business Advisors about the biggest mistakes they see new business owners make (including themselves) many of the responses boiled down to the same essential thing: Moving forward before you are ready. We’ve all been… Read more »