Posts Tagged: Customer

How to Reach Your Customers

Posted by Jennifer Boutin & filed under Marketing, News & Events, Small Business Information.

Decorative imagery - hand with magnifying glass over wooden cutouts of people - identifying target market

Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor   “If you market to everyone, you’ll market to no one”  – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »

Understanding Your Customer Through Market Research 

Posted by MaineSBDC_Admin & filed under News & Events.

3 hands holding pencils, pointing at the same data point

Market research is one of the first things small business owners should consider when starting their business. This research will help you identify who your customers are, what they like, and how best to reach them.