Peace, Love, Waffles

  • Client: Michael Begley
  • Business: Peace, Love, Waffles 
  • Location: Dover-Foxcroft
  • County: Piscataquis 
  • Client Since: April 2022
  • Business Advisor: Ann McAlhany
The Waffle Barn at Peace Love Waffles with Business Owner Michael Begley out front with cute, white dog
Delicious variety of sweet and savory waffles at Peace, Love, Waffles
Steaming cloud coffee at Peace, Love, Waffles
Family with three adults and two young children happily eating a variety of waffles at Peace, Love, Waffles

In the Fall of 2019, Michael Begley moved to Maine to help his mother start a waffle-themed restaurant in rural Dover-Foxcroft. Soon after opening, the COVID pandemic had them quickly shifting their plans, and they relocated to a renovated barn on their property, what they now lovingly call “The Waffle Barn.” In February 2021, they re-opened their doors as Peace, Love, Waffles, the cutest little breakfast joint in New England. There they offer a robust, unique menu of sweet and savory gourmet waffles, featuring local, fresh Maine ingredients.

As the business grew, the family discussed the future and concluded that Michael should buy Peace, Love, Waffles from his mother. Michael connected with Maine SBDC at CEI Business Advisor Ann McAlhany. Together they worked to develop a business plan and the accompanying financial projections. Ann was able to de-stress the process and help clarify the areas Michael needed to focus on.

Michael successfully purchased the business. Despite the traditionally slow winter season in Piscataquis County, the business brought in hungry customers and saw some of their busiest months on record.

Michael commented: Working with Maine SBDC is like being friends with the student teacher, you’re going to be more prepared for the test.”

Photo Credit: Sienna Renee Photography