Great Wave Sushi

  • Client: Alex & Megan Herzog
  • Business: Great Wave Sushi
  • Location: Portland
  • County: Cumberland
  • Client Since: April 2021
  • Business Advisor: Christina Oddleifson
Alex Herzog smiling happily in the window of his newly finished food truck with Great Wave Sushi sign
Saucy sushi burger, a unique offering at Great Wave Sushi
Alex Herzog with baby in food truck with tyvek, in the middle of construction as he grows his business

Alex Herzog started Great Wave Sushi as a sushi cart after spending time in California perfecting his craft. He quickly differentiated himself in the marketplace by offering a creative twist on traditional sushi. Alex’s partner Megan connected with Maine SBDC at USM Business Advisor Christina (Tina) Oddleifson because she knew there was much to learn about operating a business and wanted to do it right.

Megan had questions about financial tracking, pricing, legal entities, and funding. Tina was able to help Megan and Alex successfully apply for the Community Development Block Grant. The funds they were awarded were used to help them build a food truck to expand their business.

Alex has developed new revenue streams including highly popular sushi classes and catering special events. By diversifying their revenue streams, Alex and Megan are creating a more stable business.

Megan commented, “The SBDC has been an integral part of the launching and success of our small business. We are beyond grateful for all of the guidance and support we have received from Christina. She has patiently explained the intricacies of owning and operating a small business, walked us through possible avenues of which to expand and improve, all while being compassionate towards the weight of such a learning curve accompanied by starting a new business.”