CrossFit Black Bear

  • Client: Lucas Roldan Rozas
  • Business: CrossFit Black Bear
  • Location: Old Town
  • County: Penobscot
  • Client Since: August 2019
  • Business Advisor: Alison Lane


Lucas Rozas came to Maine SBDC Business Advisor Alison Lane for help starting his own CrossFit business but was quickly discouraged by the significant costs involved with starting from scratch. Soon after, an opportunity presented itself when the CrossFit business the client worked for went up for sale. Lucas and Alison worked together to craft a business plan and financial projections. Within a few months, he negotiated an agreement and secured financing.

 In February 2020, he became the official owner of CrossFit Black Bear. Within one month of ownership, COVID-19 struck and Lucas was forced to temporarily close. Fearful of his cash flow situation, he and Alison discussed federal assistance programs.  He was able to quickly pivot his business model to offering virtual training classes, events, and gatherings. He was also able to access the Paycheck Protection Program.  In a stressful environment and as a very new business owner, Lucas truly made the best out of a challenging situation.

I would like to thank you for what you are doing for me and for all the businesses you are helping. You do a fantastic job and we are lucky to have someone like you.