5 Super
Summer Reads
#1 Regardless of your product or service, wouldn't you want the
competition to be irrelevant? Providing the reader with a systematic approach to creating uncontested market
space is why Blue Ocean Strategy is an international
best-seller. A summer must-read from certified business counselor and
AVCOG center director Greg Gould.
#2 Many Maine SBDC counselors are currently reading and
recommend Outliers: The Story of Success by Malcolm Gladwell,
a New York Times best-seller. Gladwell asks and answers the
question: "What makes high-achievers different?" Not to be
missed.
#4 Perfect for managers at all levels is Drive: The
Surprising Truth About What Motivates Us. Inc. Magazine
cites Daniel Pink's latest as "an engaging look at how we
work" and re-examines the carrot-and-stick style of employee
motivation.
#5 Jason Fried and David Hansson do not pull any punches in their
latest work. REWORK offers hundreds of ways to approach
work in the modern age, dispelling old business platitudes.