January 2017 Newsletter – New future for family business, Growing in 2017, and more!

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View our full January 2017 Newsletter (PDF download)

In this update: Helping weave new future for family business * Growing in 2017: Time for a Marketing Plan * Meet an Advisor * Meet a Partner * Trade Show Seminar 

Maine SBDC Helps Weave Future for Family Business
Halcyon Yarn ownership transitions from mother to daughterNews
Halcyon Yarn, a yarn and fiber art retail and catalogue store located in Bath, has been in business for over 45 years, serving the needs of weavers, knitters, spinners and other fiber artists. When the founder Halcyon Blake decided it was time to retire, her daughter Gretchen Jaeger sought to buy the business and keep it in the family.

Maine SBDC Business Advisor Brad Swanson was asked to participate in the business acquisition project by partner organization Maine Women’s Business Center (WBC). The Women’s Business Center’s Sarah Guerette would assist the mother; Swanson would assist the daughter and her partner, Rachel. Read more…

 

Want to grow in 2017? Time for a marketing plan! Info

From Business Advisor Tom Leach
What’s a marketing plan and why do you need one?
 
A marketing plan outlines the situation or business environment that the business is currently operating within and then lays out the objectives, strategy and programs to accomplish the objectives going forward. It helps you plan for growth and success!
 
In this blog post, Business Advisor Tom Leach goes over important things to consider as you create (or update) your marketing plan. Read more…
 
P.S. Maine SBDC can help you with your marketing plan. Find an advisor near you…

 

Does your trade show booth help SELL your product? This workshop can help!Tradeshow

Learn selling and booth design tips to increase sales at your next trade show! 
 
This workshop is for both new & experienced trade show exhibitors who are looking to increase their presence at their next trade show. Get the most out of your investment!
 
January 21, 2017 * 9 am – 4 pm 
Portland, Maine
A full day covering proven ideas for displays that sell! Topics include design, materials, colors, lighting  and environment. In addition, Bruce will give you practical tips on being a dynamic sales person
without the ‘hard sell,’ engaging booth visitors and discovering what they need.

 

Meet a Business Advisor: John Sanders Advisor
John Sanders

Maine SBDC Business Advisor since 1987
 
Territory: Cumberland County
 
Office in: Portland
 
John works with entrepreneurs and small business owners on matters relating to business startup, expansion and survival. He is a Certified Public Accountant (CPA) and Certified Management Accountant (CMA). He specializes in taxes, bookkeeping and internal controls. In addition to his part-time role here at the SBDC, he is also an associate professor of accounting and the department chair (finance & accounting) at the University of Southern Maine’s School of Business. 

 Or to connect with a business advisor closer to you, click here.

 

MEET OUR PARTNER:  Maine International Trade Center (MITC)Partner

At the Maine SBDC, we consider ourselves the hub of an entrepreneur or small business’ journey through self-employment. Part of our success is knowing the many resources available to you — to connect you to the resources that can help your business succeed. 
This month we introduce you to Maine International Trade Center (MITC).

What does MITC do?
 MITC is a public-private partnership program  that works to increase the number of Maine companies involved in international trade and expand the reach of those already active, as well as leverage the synergy created overseas to develop new opportunities for international student attraction and foreign investment.
How can they help you/your business?

If you are considering international trade (exporting or importing), MITC is the place to go. They provide various resources for businesses including one-on-one customized counseling, workshops and educational programs, grant opportunitiestrade missions and more.


To learn more about what MITC does, their membership options and more, visit their website or give them a call at 207-541-7400.
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